SoleWhat

Founded in 2007 in the heart of Kuala Lumpur, SoleWhat was born from a simple idea: that style isn’t just worn – it’s lived.
Back then, premium sneakers and streetwear were hard to find in Malaysia. You had to dig, hustle, or know someone who knew someone. SoleWhat changed that. We opened our first store not just to sell kicks, but to create a space—for sneakerheads, for creators, for anyone who dared to wear their identity with pride.
From the bustling lanes of Kuala Lumpur, we’ve always been about more than just drops and hype. We’re about culture. We’re about community. We bring in brands that matter—those that stand for something, that carry stories stitched into every sole and seam.
At SoleWhat, we celebrate the uniqueness of Malaysian style—a mix of East and West, traditional and modern, local and global. Whether you're rocking limited-edition Jordans, minimalist essentials, or bold statement pieces, we’re here to back your vibe.
We don’t follow trends. We walk ahead of them.
SoleWhat? We thought you’d never ask.