Paris Baguette

Paris Baguette, the French-inspired international bakery-café that innovates through global influences, is the leading bakery chain in South Korea founded in 1988, with over 4,000 stores worldwide. Born from the love of bread and passion for quality, Paris Baguette embraces the spirit of 'Sangmidang', which is to not leave a single piece of bread unchecked – signifying utmost quality in its products and services. The brand constantly innovates to upkeep its robust competencies, and its commitment to deliver a unique experience by introducing a new trend-setting bakery and café concepts – creating memories of people through its premium and high-quality food. Berjaya Paris Baguette is set to expand the influence of Paris Baguette across the region through its unparalleled world-famous offerings, with five new stores opening each year. In Malaysia, the iconic brand bagged The Brand Laureate Sustainable business & Brands Inspirational Achievement Awards 2022-2023, which recognise businesses that excel in brand leadership and emerge as a sustainable and inspiring brand.