HYPE

Founded in Malaysia in 2012, HYPE Clothing Co. draws inspiration from classic modern American subculture, spanning music, fashion, sport, and art. Driven by a global mindset, the brand’s rapid growth reflects its strong connection with street culture worldwide. Beyond apparel, HYPE extends into lifestyle goods, creating designs with a timeless appeal that transcend trends. Known for its innovative approach, HYPE speaks to fashion-forward individuals who embrace streetwear as a form of self-expression. The HYPE Sunway Carnival Mall store showcases the brand’s full offering, including HYPE mainline, HYPE GIRLs, and HYPE Junior, within an experiential retail environment designed to celebrate creativity and culture. Join HYPE as it continues to push boundaries, bringing the community together through fashion, expression, and streetwear culture.